Amazon Launches Alexa+ on the Web, Competing with ChatGPT & Gemini

Amazon has launched Alexa+ on the web via Alexa.com, expanding its reach beyond voice and mobile. The assistant now competes directly with ChatGPT and Gemini, offering advanced features like task management, smart home control, trip planning, and persistent context across devices. Usage has surged since launch, marking Alexa+ as a powerful player in the AI chatbot race.

Jan 6, 2026 0 7

Amazon Launches Alexa+ on the Web, Competing with ChatGPT & Gemini

Amazon has expanded its AI assistant Alexa+ to the web through the new Alexa.com platform. This rollout gives Early Access customers the ability to use Alexa+ seamlessly across voice, mobile, and now browser interfaces. With this move, Amazon positions Alexa+ directly against other popular web-based AI chatbots like ChatGPT and Gemini.

Amazon highlighted that Alexa+ is more than just an information tool — it’s designed to take action. Users can now rely on Alexa+ to manage tasks such as updating calendars, controlling smart home devices, making reservations, planning trips, creating content, and even assisting with homework.

🌐 What Alexa+ Offers

Since its debut nine months ago, Alexa+ has rapidly scaled, integrating with tens of thousands of services and devices while reaching tens of millions of customers. Amazon reports significant growth:

2x more conversations
3x more purchases
5x more recipe requests compared to earlier Alexa versions.

On the web, Alexa+ enables users to:

Get quick answers and dive into complex topics.
Create content, plan itineraries, and support learning.
Manage to-do lists, calendars, and smart home devices.
Maintain persistent context, carrying preferences across devices.

Combined with the redesigned Alexa mobile app, Alexa+ now offers a unified, agent-forward experience across desktop, mobile, and smart home environments.