Behind the Seams: Spring in Bloom

Our Spring in Bloom collection is a celebration of all of it, a fresh start wrapped in flirty silhouettes, romantic textures, and dreamy florals inspired by the early signs of the season.More

Jan 30, 2026 0 10

A Spring in Bloom Edit

As the new year begins, so does the feeling of falling in love, with longer days, brighter colors, and the way sunshine can shift everything. Our Spring in Bloom collection is a celebration of all of it, a fresh start wrapped in flirty silhouettes, romantic textures, and dreamy florals inspired by the early signs of the season.

Shot along the coast of Italy, this campaign captures the magic of golden light, fresh citrus air, and the beauty of slowing down. “There’s just something undeniably romantic about Italy,” says Alissa Bristow, our VP and Creative Director. “We wanted this shoot to feel like the vacation you can’t stop thinking about, effortless, sun-drenched, and softly feminine.”

But this collection didn’t start on the beach, it started in Europe. Our design team spent time exploring vintage markets, digging through heirloom lingerie, and soaking in inspiration from street corners, balconies, and little shops that whispered charm. “We’re always looking for those unexpected, emotional details,” says Bristow. “It’s the subtle things, like a flounce on a top, a gathered seam, or a print that reminds you of a favorite dress from years ago, that make you feel confident and beautiful.”

From the fresh-petaled vibrancy of our Watercolor Floral print to the sweet simplicity of the Manon Top and Keeper Skirt, every piece was made to move with you, from coffee to coastlines, from daydreams to date nights.

Soft crochet textures, sweetheart necklines, and crisp white cottons reflect a new kind of romance, less about flowers in a vase, and more about living boldly in bloom.

Because spring isn't just a season, it's a feeling. And we’re ready to fall for it all over again.