Sydney Sweeney the Vandal!

Leave it to Sydney Sweeney to do a promo stunt that absolutely no one saw coming, and one that Hollywood might actually have beef with.

Over the weekend, the Euphoria star was caught on camera hiking up to the iconic Hollywood sign in Los Angeles… and then lacing the letters with bras from her brand-new lingerie line. The stunt was captured on video, and yes, she was smiling the whole way up while her crew filmed the whole thing under cover of night.

According to reports, the stunt is tied to Sydney’s own lingerie label, the one she’s launching with backing from heavy hitters like Jeff Bezos (which also explains why she was spotted at his wedding last summer).

While Sydney did get a permit from FilmLA to shoot in the Hollywood Sign area, that permit did not include permission to climb or touch the actual sign itself, much less decorate it with underwear.

The Hollywood Chamber of Commerce, which owns the landmark, even emailed her team to say the production company was explicitly told not to film physical contact or use images of the sign commercially without separate approval.

“It has come to our attention that you and crew filmed the Hollywood Sign last night for a production connected with Persuasion Pictures. Please be advised that the Hollywood Chamber of Commerce owns the intellectual property rights to use of the image of the Hollywood Sign and neither you nor the production company have sought or received permission to use the images captured for any commercial use. We understand that you received a film permit from FiImLA, whose staff assures me that you were notified of the requirements to seek a license from the Chamber prior to your shoot.”

Do we think LA is going to put Sydney in jail over this, or will her buddy Bezos bail her out?

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